NEW!

Zip Code / Structured Marketing Sector
Database (SMS™)

We listened to our thousands of customers and because of your demand, we now have a database table specifically designed for marketing!

 

1 year subscription
with 12 updates - $150
 *Includes Latitude and Longitude fields
 for distance calculations
*No extra charge for "site license" fees! 

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Database  Online Buy Now
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Benefits..

  • Specifically designed for sales and marketing analysis

  • Speed name and address entry

  • Speed order entry and reduce errors

  • Improve customer service

  • Linkable to any other database that has a Zip Code, City, State, County,  MSA, PMSA, CBSA, FIPS Code or County as a field

Key Features..

  • A Complete Zip Code Database with all USPS 5 digit database records  (>43,000 Unique Zip Codes) 

  • USPS Standardized for CASS Certification applications

  • Analyze your sales by Zip Codes to obtain a customer profile for a given product

  • Create a demographic profile of your product based on Zip Codes

  • Extract Zip Codes by demographics for marketing purposes

  • Extract Zip Codes by SMS, MSA and CBSA

  • Build custom applications to validate the correct 5-digit Zip Code and fill in the correct city, state, SMS, CBSA, MSA and county information

  • Build custom website applications to find nearest dealers and distributors 

  • Append latitude & longitude to all of your records based on 5-digit Zip Codes

  • Append SMS, CBSA, MSA, and demographics to any dataset that has a 5-digit Zip Code.

  • Calculate distances between geographic coordinates

  • Verify area codes & time zones

  • Look up Zip Code statistics such as race, income, and household value.

Upgradeable and Linkable to..

  • Zip Code USA

  • Zip Code Address Corrector 5 and +4

  • TigerZip

  • All US Census Bureau Data

  • US Congress Add-on

  • Any Custom data that has a 5 digit Zip Code, City or other relevant field

Accurate..

  • Genuine licensed USPS CASS Certified

  • Database of ZIP Codes updated monthly

  • 2000 Census Information

  • >350 Current SMS's

  • Current US Census CBSA data

Available in 5 File Formats!..

  • dBASE (.DBF)

  • Comma-Delimited ASCII

  • Fixed Length ASCII

  • Access 2000 (.MDB)

  • Excel '97 (.XLS)

Download Sample

To Order Zip Code SMS Marketing
Database  Online Buy Now
Or Phone 800-546-1612

TOLL- FREE / LIVE TECHNICAL SUPPORT

 

Structured Marketing Sectors TM

SMSTM (Structured Marketing Sectors) are based on established television station locations of the 3 major networks: ABC, NBC and CBS.

Since a major network establishes a presence in a given city, it is a logical location to start the radius of a marketing point (latitude/longitude centroid coordinate).

A SMSTM is derived by using a 50 mile radius of each centroid city of the television station's Zip Code locations. SMS's are then compiled to relate to these USPS Zip Codes. A SMSTM "marketing relevancy strength (MRSTM)" to Zip Code, is rated (distance in miles) 1 to 50. It is possible for a Zip Code to be in more than a single SMSTM .

SMSTM data is a better solution for marketing analysis compared to the well known "Legacy" marketing data. This is because of the "marketing relevancy strength" data, more logical key markets and the direct relationship to USPS Zip Code Data. SMS's are updated when a Zip Code is added or deleted by USPS that is within a SMSTM.

Case #1 Marketing from Zip Code 95111 - San Jose CA

Legacy Data Market Area (1 match) = San Francisco CA

Structured Market Sectors (4 Matches):

1. San Jose CA - Mileage from Major TV Station (6)

2. Salinas CA - Mileage from Major TV Station (44)

3. San Francisco CA - Mileage from Major TV Station (47)

4. Monterey CA Mileage from Major TV Station (48)

In the above example, San Jose is clearly the closest market with the San Francisco being a distant 3rd!

If you were to advertise your services locally, San Francisco might not be cost effective.

Case #2 Marketing from Zip Code 21133 - Randallstown MD

Legacy Data Market Area (1 Match) = Baltimore MD

Structured Market Sectors (2 Matches):

1. Baltimore MD - Mileage from Major TV Station (12)

2. Washington DC - Mileage from Major TV Station (34)

In the above example, Baltimore is clearly the closest market with Washington DC close behind. The "Legacy Data", does not show the complete marketing picture!

Case #3 Marketing from Zip Code 00780 - Coto Laurel PR

Legacy Data Market Area = NO MATCH

Structured Market Sectors (1 Match):

1. Aguadilla, PR (42)

In the above example, even remote US territories are included as long as the Zip Code is within 50 miles from a major TV station.